01 / Reach
Combined
02 / Content
Short-form videos built around real builds and real hardware decisions, not unboxings for the sake of it. People watch because they're actually deciding what to buy.
Every video, I use a different object as my "microphone," like a stick of RAM, a wrench, a controller, whatever fits that video. A brand's product can be that prop: it's in-hand and on-screen for the entire video, not a 3-second cutaway or an end-card mention. It fits the format naturally too, since the product becomes part of the bit instead of getting shoehorned in.
03 / Audience last 28 days, by platform
| Platform | Top age bracket | Gender split | Top geography |
|---|---|---|---|
| YouTube | 25–34 · 38.0% | 95.0% M / 4.9% F | US · 50.6% |
| TikTok | 25–34 · 46.8% | 63% M / 33% F / 4% other | Brazil · 31.0% |
Both platforms skew 25–34 and male, consistent with a PC-building audience already comparing parts. TikTok's top geography (Brazil) differs from YouTube's (US). Instagram will be added once that data's available.
04 / Best content